{"id":23116,"date":"2021-11-15T11:14:15","date_gmt":"2021-11-15T08:14:15","guid":{"rendered":"http:\/\/sense23.com\/academy\/?post_type=episode&#038;p=23116"},"modified":"2024-12-20T19:50:38","modified_gmt":"2024-12-20T16:50:38","slug":"user-engagement-dopolnitelnye-materialy-i-zadaniya-dlya-samostoyatelnoj-raboty","status":"publish","type":"episode","link":"https:\/\/sense23.com\/academy\/module\/user-engagement-dopolnitelnye-materialy-i-zadaniya-dlya-samostoyatelnoj-raboty\/","title":{"rendered":"User Engagement: \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438 \u0437\u0430\u0434\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b"},"content":{"rendered":"\n<p>\u0412\u044b&nbsp;\u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437\u0443\u0447\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0433\u043b\u0443\u0431\u0436\u0435 \u043f\u0440\u043e\u043a\u0430\u0447\u0430\u0442\u044c\u0441\u044f \u0432&nbsp;\u0442\u0435\u043c\u0435, \u0438&nbsp;\u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430&nbsp;\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0437\u0430\u0434\u0430\u043d\u0438\u044f\u0445.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b<\/h2>\n\n\n\n<ul><li><a href=\"https:\/\/www.youtube.com\/watch?v=D4NkwwIKR5k\">\u041a\u0430\u043a \u043d\u0435 \u043d\u0430\u0434\u043e \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/a>. \u041e\u0442\u043a\u0440\u044b\u0442\u044b\u0439 \u0443\u0440\u043e\u043a \u043a\u0443\u0440\u0441\u0430 Product Mindset Advanced \u0441 \u0418\u0432\u0430\u043d\u043e\u043c \u041a\u0443\u043f\u0446\u043e\u0432\u044b\u043c<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.codefuel.com\/blog\/what-is-user-engagement\/\" target=\"_blank\">What Is User Engagement? \u2013 The Ultimate Guide<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/amplitude.com\/user-engagement-resources\" target=\"_blank\">User Engagement Handbook: 60+ Resources to Master User Engagement<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/userguiding.com\/blog\/customer-engagement\/\" target=\"_blank\">A Guide to Customer Engagement: Best Strategies and Proven Examples<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.appsflyer.com\/resources\/guides\/app-engagement-user-retention\/\" target=\"_blank\">App engagement and user retention: The definitive guide<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/500hats.typepad.com\/500blogs\/2007\/06\/internet-market.html\" target=\"_blank\">\u0421\u0442\u0430\u0442\u044c\u044f \u0414\u044d\u0439\u0432\u0430 \u041c\u0430\u043a\u043a\u043b\u044e\u0440\u0430 Product Marketing for Pirates: AARRR!<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/500hats.typepad.com\/files\/WebStrategyPirates.ppt\" target=\"_blank\">\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0414\u044d\u0439\u0432\u0430 \u041c\u0430\u043a\u043a\u043b\u044e\u0440\u0430<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.productplan.com\/glossary\/aarrr-framework\/\" target=\"_blank\">AARRR Pirate Metrics Framework (ProductPlan)<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/vc.ru\/life\/116967-samyy-polnyy-gayd-po-freymvorku-aarrr-s-keysami-prodakt-menedzherov-megadiska-i-storebox\" target=\"_blank\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0439 \u0433\u0430\u0439\u0434 \u043f\u043e \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u0443 AARRR \u043e\u0442 \u0424\u0420\u0418\u0418 \u0441 \u043a\u0435\u0439\u0441\u0430\u043c\u0438<\/a><\/li><\/ul>\n\n\n\n<h2>\u0417\u0430\u0434\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b<\/h2>\n\n\n\n<p>1. \u0414\u0430\u043d\u043e 4 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f. \u0412 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u0432 \u043d\u0438\u0445 \u043d\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u0418\u0437\u0432\u0435\u0441\u0442\u0435\u043d Monthly Retention \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f (\u0441\u043c. \u0433\u0440\u0430\u0444\u0438\u043a\u0438). \u041a\u0430\u0436\u0434\u044b\u0439 \u043c\u0435\u0441\u044f\u0446 \u0432 \u043d\u0438\u0445 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442 \u043f\u043e 1000 \u043d\u043e\u0432\u044b\u0445 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<ul><li>\u041e\u0446\u0435\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043a\u0430\u0436\u0434\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438 \u0431\u0443\u0434\u0435\u0442 \u0447\u0435\u0440\u0435\u0437 \u0433\u043e\u0434.<\/li><li>\u041d\u0430\u0440\u0438\u0441\u0443\u0439\u0442\u0435 \u043e\u0442 \u0440\u0443\u043a\u0438 \u0435\u0434\u0438\u043d\u044b\u0439 \u0433\u0440\u0430\u0444\u0438\u043a \u0440\u043e\u0441\u0442\u0430 MAU (Monthly Active Users) \u0432\u0441\u0435\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0438 \u043f\u0440\u0438\u0448\u043b\u0438\u0442\u0435 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u0432 \u0444\u043e\u0440\u043c\u0435 \u043f\u0440\u0438\u0435\u043c\u0430 \u0434\u043e\u043c\u0430\u0448\u043d\u0435\u0433\u043e \u0437\u0430\u0434\u0430\u043d\u0438\u044f. \u0412 \u043a\u0430\u043a\u043e\u0435 \u0438\u0437 \u044d\u0442\u0438\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u0435\u0435 \u0432\u043b\u043e\u0436\u0430\u0442 \u0434\u0435\u043d\u044c\u0433\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b? \u041d\u0430 \u0447\u0435\u043c \u0441\u0442\u043e\u0438\u0442 \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f CPO \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 1 \u0438 2?<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"http:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-1024x730.png\" alt=\"\" class=\"wp-image-23117\" width=\"600\" srcset=\"https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-1024x730.png 1024w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-300x214.png 300w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-768x548.png 768w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-1536x1095.png 1536w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-24x17.png 24w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-36x26.png 36w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-48x34.png 48w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5-600x428.png 600w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/11\/image5.png 1610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. \u041d\u0430\u043f\u0438\u0448\u0438\u0442\u0435, \u043d\u0430 \u043a\u0430\u043a\u043e\u043c \u044d\u0442\u0430\u043f\u0435 (\u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e \u2192 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435 \u2192 \u043f\u0440\u0438\u0432\u044b\u0447\u043a\u0430) \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u0410\u0440\u0433\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u0443\u0439\u0442\u0435, \u043f\u043e\u0447\u0435\u043c\u0443 \u0438\u043c\u0435\u043d\u043d\u043e \u043d\u0430 \u044d\u0442\u043e\u043c \u044d\u0442\u0430\u043f\u0435?<br>3. \u0427\u0442\u043e \u0432\u044b \u0441\u0434\u0435\u043b\u0430\u0435\u0442\u0435 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441 \u0434\u043b\u044f \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043f\u043e\u043d\u0438\u043c\u0430\u044f, \u043d\u0430 \u043a\u0430\u043a\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442? \u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0441\u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?<br>4. \u041a\u0430\u043a\u0438\u043c\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c\u0438 \u0431\u0443\u0434\u0435\u0442\u0435 \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0432 \u0441\u0432\u043e\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435? \u0414\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0445 \u0434\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u0438 \u0430\u0440\u0433\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u0443\u0439\u0442\u0435, \u043f\u043e\u0447\u0435\u043c\u0443 \u0432\u044b\u0431\u0440\u0430\u043b\u0438 \u0438\u043c\u0435\u043d\u043d\u043e \u0438\u0445.<\/p>\n\n\n\n<h2>\u0412\u0438\u0434\u0435\u043e\u0440\u0430\u0437\u0431\u043e\u0440\u044b \u0434\u043e\u043c\u0430\u0448\u043d\u0438\u0445 \u0437\u0430\u0434\u0430\u043d\u0438\u0439<\/h2>\n\n\n\n<p>\u0412 \u043a\u0430\u043a\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432\u043b\u043e\u0436\u0430\u0442\u0441\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-\u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c-\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a wp-block-embed-\u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c-\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\"><div class=\"wp-block-embed__wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-kinescope wp-block-embed-kinescope wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><iframe src='https:\/\/kinescope.io\/embed\/bRhVDypUWPJm4iJLaMQMcz' frameborder='0' allowfullscreen><\/iframe><\/div><\/figure>\n<\/div><\/figure>\n\n\n\n<h2><strong>\u0420\u0430\u0437\u0431\u043e\u0440 \u0437\u0430\u0434\u0430\u043d\u0438\u0439 2,3,4<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-\u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c-\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a wp-block-embed-\u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c-\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\"><div class=\"wp-block-embed__wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-kinescope wp-block-embed-kinescope wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><iframe src='https:\/\/kinescope.io\/embed\/kJPTrwFfyD6oUwkswLPd4D' frameborder='0' allowfullscreen><\/iframe><\/div><\/figure>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u044b&nbsp;\u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437\u0443\u0447\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0433\u043b\u0443\u0431\u0436\u0435 \u043f\u0440\u043e\u043a\u0430\u0447\u0430\u0442\u044c\u0441\u044f \u0432&nbsp;\u0442\u0435\u043c\u0435, \u0438&nbsp;\u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430&nbsp;\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0437\u0430\u0434\u0430\u043d\u0438\u044f\u0445.<\/p>\n","protected":false},"author":2281,"featured_media":23100,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"mtag":[778,750],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode\/23116"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/episode"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/2281"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=23116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/23100"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=23116"}],"wp:term":[{"taxonomy":"mtag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/mtag?post=23116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}