{"id":26719,"date":"2022-04-11T18:30:06","date_gmt":"2022-04-11T15:30:06","guid":{"rendered":"https:\/\/sense23.com\/academy\/?post_type=episode&#038;p=26719"},"modified":"2022-09-12T07:47:51","modified_gmt":"2022-09-12T04:47:51","slug":"alternativy-product-market-fit","status":"publish","type":"episode","link":"https:\/\/sense23.com\/academy\/module\/alternativy-product-market-fit\/","title":{"rendered":"\u0410\u043b\u044c\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u044b Product\/Market Fit"},"content":{"rendered":"\n<p>\u0412\u044b&nbsp;\u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u0441&nbsp;\u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u0430\u043a\u0438\u0445 \u0434\u0440\u0443\u0433\u0438\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043c\u043e\u0436\u043d\u043e \u0432\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430&nbsp;\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Market\/Product\/Channel\/Model-Fit, \u043f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u043d\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043a&nbsp;\u043a\u0430\u043d\u0430\u043b\u0443 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0438&nbsp;\u043a\u0430\u043a \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441&nbsp;\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c\u044e.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0441\u0442\u0438, \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0434\u043b\u044f \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Market\/Product\/Channel\/Model fit. PMCM-fit&nbsp;\u2014 \u044d\u0442\u043e \u043a\u043e\u0433\u0434\u0430 \u0432\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0443\u0436\u0435\u043d \u0440\u044b\u043d\u043a\u0443, \u0430&nbsp;\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0435 \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438 \u0438&nbsp;\u043c\u043e\u0434\u0435\u043b\u044c \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438 \u0433\u043e\u0434\u044f\u0442\u0441\u044f \u0434\u043b\u044f \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0432&nbsp;\u043a\u0430\u043d\u0430\u043b\u0430\u0445 \u0441&nbsp;\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0435\u043c\u043a\u043e\u0441\u0442\u044c\u044e. \u0412&nbsp;\u0440\u0430\u043c\u043a\u0430\u0445 \u043c\u043e\u0434\u0443\u043b\u044f \u043c\u044b&nbsp;\u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u0430\u043d\u0430\u043b\u044b. \u041d\u043e&nbsp;\u0447\u0442\u043e\u0431\u044b \u0432\u044b&nbsp;\u043c\u043e\u0433\u043b\u0438 \u0443\u0433\u043b\u0443\u0431\u0438\u0442\u044c\u0441\u044f \u0432&nbsp;\u0442\u0435\u043c\u0443, \u044f&nbsp;\u0434\u0430\u043c \u043a\u0440\u0430\u0442\u043a\u0438\u0439 \u043e\u0431\u0437\u043e\u0440 \u0438&nbsp;\u0441\u0441\u044b\u043b\u043a\u0438 \u043f\u043e&nbsp;\u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u043c:<\/p>\n\n\n\n<p><strong>Product\/Channel fit.<\/strong>&nbsp;Core Value Proposition, time-to-value, \u043c\u0435\u0445\u0430\u043d\u0438\u043a\u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0438&nbsp;\u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043f\u043e\u0434 \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u043a\u0443 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f. \u041f\u043e\u043c\u043d\u0438\u0442\u0435: \u0432\u044b&nbsp;\u0432\u0441\u0435\u0433\u0434\u0430 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0435\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043a&nbsp;\u043a\u0430\u043d\u0430\u043b\u0443 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043d\u0430&nbsp;\u043a\u0430\u043d\u0430\u043b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0432\u044b&nbsp;\u043d\u0438\u043a\u0430\u043a \u043d\u0435&nbsp;\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c, \u0430&nbsp;\u043d\u0430&nbsp;\u043f\u0440\u043e\u0434\u0443\u043a\u0442&nbsp;\u2014 \u043c\u043e\u0436\u0435\u0442\u0435. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043d\u0430\u043c \u043d\u0435&nbsp;\u043f\u043e\u0434 \u0441\u0438\u043b\u0443 \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b \u0440\u0430\u0431\u043e\u0442\u044b \u0444\u0435\u0439\u0441\u0431\u0443\u043a\u0430 \u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p><strong>Channel\/Model fit.<\/strong>&nbsp;\u0412\u044b\u0431\u0438\u0440\u0430\u044f \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f, \u0432\u044b&nbsp;\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0441\u0432\u043e\u0435\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u043e-\u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c\u0443. \u0412\u0430\u0448 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432\u0438\u0440\u0430\u043b\u0435\u043d? \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u043d\u0430\u043d\u044f\u0442\u044c \u0432\u044b\u0434\u0435\u043b\u0435\u043d\u043d\u0443\u044e enterprise sales team? \u0426\u0438\u043a\u043b \u0441\u0434\u0435\u043b\u043a\u0438 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0439, \u0447\u0442\u043e\u0431\u044b \u0430\u0433\u0440\u0435\u0441\u0441\u0438\u0432\u043d\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432&nbsp;\u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u043a\u0430\u043d\u0430\u043b\u0430\u0445? \u041a\u0440\u0443\u0442\u043e, \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u043e\u0434\u0431\u0435\u0440\u0435\u043c \u043a\u0430\u043d\u0430\u043b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u0442\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e.<\/p>\n\n\n\n<p>\u042d\u0442\u043e\u0442 \u0433\u0440\u0430\u0444\u0438\u043a \u0443\u043f\u0440\u043e\u0449\u0435\u043d\u043d\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u043a\u0430\u043a \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0435 \u043a\u0430\u043d\u0430\u043b\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0432&nbsp;\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442&nbsp;\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438&nbsp;\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-1024x576.png\" alt=\"\" class=\"wp-image-26737\" srcset=\"https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-1024x576.png 1024w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-300x169.png 300w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-768x432.png 768w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-480x270.png 480w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-640x360.png 640w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-120x67.png 120w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-24x14.png 24w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-36x20.png 36w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-48x27.png 48w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4-600x338.png 600w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2022\/04\/image4.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0421\u0442\u0430\u0442\u044c\u0438 \u0411\u0440\u0430\u0439\u0430\u043d\u0430 \u0411\u044d\u043b\u0444\u043e\u0440\u0430 (Brian Balfour), Founder\/CEO \u0432&nbsp;<a href=\"http:\/\/reforge.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reforge<\/a>&nbsp;\u043e PMf vs PMCMf \u0438 \u043e\u0431\u043e \u0432\u0441\u0435\u0445 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0445 PMCMf:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/brianbalfour.com\/essays\/product-market-fit-isnt-enough\" target=\"_blank\" rel=\"noreferrer noopener\">Why Product Market Fit Isn&#8217;t Enough<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/market-product-fit\" target=\"_blank\" rel=\"noreferrer noopener\">The Road to a $100M Company Doesn\u2019t Start with Product<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/product-channel-fit-for-growth\" target=\"_blank\" rel=\"noreferrer noopener\">Product Channel Fit Will Make or Break Your Growth Strategy<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/channel-model-fit-for-user-acquisition\" target=\"_blank\" rel=\"noreferrer noopener\">Get Out of the ARPU-CAC Danger Zone with Channel Model Fit<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/model-market-fit-threshold-for-growth\" target=\"_blank\" rel=\"noreferrer noopener\">The Model Market Fit Threshold &amp; What it Means for Your Growth Strategy<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/key-lessons-for-100m-growth\" target=\"_blank\" rel=\"noreferrer noopener\">Why Most Companies Fail At Moving Up or Down Market<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u044b&nbsp;\u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u0441&nbsp;\u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u0430\u043a\u0438\u0445 \u0434\u0440\u0443\u0433\u0438\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u043c\u043e\u0436\u043d\u043e \u0432\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430&nbsp;\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Market\/Product\/Channel\/Model-Fit, \u043f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u043d\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043a&nbsp;\u043a\u0430\u043d\u0430\u043b\u0443 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0438&nbsp;\u043a\u0430\u043a<\/p>\n","protected":false},"author":2281,"featured_media":26733,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"mtag":[778,750],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode\/26719"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/episode"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/2281"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=26719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/26733"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=26719"}],"wp:term":[{"taxonomy":"mtag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/mtag?post=26719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}