{"id":26724,"date":"2022-04-11T18:44:52","date_gmt":"2022-04-11T15:44:52","guid":{"rendered":"https:\/\/sense23.com\/academy\/?post_type=episode&#038;p=26724"},"modified":"2024-12-20T20:04:40","modified_gmt":"2024-12-20T17:04:40","slug":"dopolnitelnye-materialy-i-prakticheskie-zadaniya-2","status":"publish","type":"episode","link":"https:\/\/sense23.com\/academy\/module\/dopolnitelnye-materialy-i-prakticheskie-zadaniya-2\/","title":{"rendered":"\u0412\u044b\u0431\u043e\u0440 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f: \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0437\u0430\u0434\u0430\u043d\u0438\u044f"},"content":{"rendered":"\n<p>\u0412\u044b&nbsp;\u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437\u0443\u0447\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0433\u043b\u0443\u0431\u0436\u0435 \u043f\u0440\u043e\u043a\u0430\u0447\u0430\u0442\u044c\u0441\u044f \u0432&nbsp;\u0442\u0435\u043c\u0435, \u0438&nbsp;\u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430&nbsp;\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0437\u0430\u0434\u0430\u043d\u0438\u044f\u0445.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b<\/h2>\n\n\n\n<p>\u0421\u0442\u0430\u0442\u044c\u0438 \u0411\u0440\u0430\u0439\u0430\u043d\u0430 \u0411\u044d\u043b\u0444\u043e\u0440\u0430 (Brian Balfour), Founder\/CEO \u0432&nbsp;<a href=\"http:\/\/reforge.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reforge<\/a>&nbsp;\u043e PMf vs PMCMf \u0438 \u043e\u0431\u043e \u0432\u0441\u0435\u0445 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0445 PMCMf:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/brianbalfour.com\/essays\/product-market-fit-isnt-enough\" target=\"_blank\" rel=\"noreferrer noopener\">Why Product Market Fit Isn&#8217;t Enough<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/market-product-fit\" target=\"_blank\" rel=\"noreferrer noopener\">The Road to a $100M Company Doesn\u2019t Start with Product<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/product-channel-fit-for-growth\" target=\"_blank\" rel=\"noreferrer noopener\">Product Channel Fit Will Make or Break Your Growth Strategy<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/channel-model-fit-for-user-acquisition\" target=\"_blank\" rel=\"noreferrer noopener\">Get Out of the ARPU-CAC Danger Zone with Channel Model Fit<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/model-market-fit-threshold-for-growth\" target=\"_blank\" rel=\"noreferrer noopener\">The Model Market Fit Threshold &amp; What it Means for Your Growth Strategy<\/a><\/li><li><a href=\"https:\/\/brianbalfour.com\/essays\/key-lessons-for-100m-growth\" target=\"_blank\" rel=\"noreferrer noopener\">Why Most Companies Fail At Moving Up or Down Market<\/a><\/li><\/ul>\n\n\n\n<h2>\u0414\u043e\u043c\u0430\u0448\u043d\u0438\u0435 \u0437\u0430\u0434\u0430\u043d\u0438\u044f<\/h2>\n\n\n\n<ol><li>\u0412\u043e\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u043c\u0435\u0442\u043e\u0434\u0430\u043c\u0438 \u0438\u0437 \u0442\u0435\u043e\u0440\u0438\u0438 \u043c\u043e\u0434\u0443\u043b\u044f, \u0447\u0442\u043e\u0431\u044b \u0435\u043c\u043a\u043e \u0438 \u043a\u043e\u0440\u043e\u0442\u043a\u043e \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441, \u043a\u0430\u043a\u043e\u0439 \u043a\u0430\u043d\u0430\u043b \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u043e\u0439\u0442\u0438 \u0432\u0430\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u043b\u0443\u0447\u0448\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443.<\/li><li>\u041a\u0430\u043a\u0438\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0433\u0443\u0433\u043b\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u044d\u0442\u043e\u0433\u043e \u043a\u0430\u043d\u0430\u043b\u0430 \u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0448\u0430\u0433\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430?<\/li><li>\u0421\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 LTV \u043a CAC \u0434\u043b\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0432 \u044d\u0442\u043e\u043c \u043a\u0430\u043d\u0430\u043b\u0435. \u041a\u0430\u043a\u043e\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438? \u041a \u043a\u0430\u043a\u043e\u043c\u0443 \u0432\u044b\u0432\u043e\u0434\u0443 \u0432\u044b \u043f\u0440\u0438\u0448\u043b\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0438 \u044d\u0442\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430?<\/li><\/ol>\n\n\n\n<p>\u041f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u0438\u0434\u0435\u043e \u0441 \u0440\u0430\u0437\u0431\u043e\u0440\u043e\u043c \u0447\u0430\u0441\u0442\u044b\u0445 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432 \u0438 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u044e\u0442 \u043f\u0440\u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0437\u0430\u0434\u0430\u043d\u0438\u0439. \u041d\u043e \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0439\u0442\u0435 \u0432\u0441\u044e \u0442\u0435\u043e\u0440\u0438\u044e \u0438 \u0437\u0430\u0434\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432\u0438\u0434\u0435\u043e \u0441 \u0440\u0430\u0437\u0431\u043e\u0440\u043e\u043c \u0434\u043e\u043c\u0430\u0448\u043d\u0438\u0445 \u0437\u0430\u0434\u0430\u043d\u0438\u0439:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-\u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c-\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a wp-block-embed-\u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c-\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\"><div class=\"wp-block-embed__wrapper\">\n<figure class=\"wp-block-embed is-type-video is-provider-kinescope wp-block-embed-kinescope wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><iframe src='https:\/\/kinescope.io\/embed\/nKguDAJnuwp3xMSDAG3ie9' frameborder='0' allowfullscreen><\/iframe><\/div><\/figure>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0412\u044b&nbsp;\u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 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\u0437\u0430\u0434\u0430\u043d\u0438\u044f\u0445.<\/p>\n","protected":false},"author":2281,"featured_media":26726,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"mtag":[778,750],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode\/26724"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/episode"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/2281"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=26724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/26726"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=26724"}],"wp:term":[{"taxonomy":"mtag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/mtag?post=26724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}