{"id":27329,"date":"2022-05-16T08:54:57","date_gmt":"2022-05-16T05:54:57","guid":{"rendered":"https:\/\/sense23.com\/academy\/?post_type=episode&#038;p=27329"},"modified":"2022-09-15T21:13:18","modified_gmt":"2022-09-15T18:13:18","slug":"sovremennye-biznes-modeli-dopolnitelnye-materialy","status":"publish","type":"episode","link":"https:\/\/sense23.com\/academy\/module\/sovremennye-biznes-modeli-dopolnitelnye-materialy\/","title":{"rendered":"\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438: \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b"},"content":{"rendered":"\n<p>\u0412 \u044d\u0442\u043e\u043c \u043c\u043e\u0434\u0443\u043b\u0435 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044f\u043c.<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul><li><a href=\"https:\/\/sense23.com\/podcast\/make-sense-99-o-tsepochkah-sozdaniya-tsennosti-core-value-i-vospriyatii-tsennosti-s-romanom-rabinovichem\">\u041f\u043e\u0434\u043a\u0430\u0441\u0442 make sense \u043e \u0446\u0435\u043f\u043e\u0447\u043a\u0430\u0445 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, core value \u0438 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441 \u0420\u043e\u043c\u0430\u043d\u043e\u043c \u0420\u0430\u0431\u0438\u043d\u043e\u0432\u0438\u0447\u0435\u043c<\/a><\/li><li><a href=\"https:\/\/sense23.com\/podcast\/make-sense-152-kak-rabotaet-buking-otelej-o-vyzhivanii-trevel-industrii-biznes-modelyah-protsessah-i-ekonomike\">\u041f\u043e\u0434\u043a\u0430\u0441\u0442 make sense \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0431\u0443\u043a\u0438\u043d\u0433 \u043e\u0442\u0435\u043b\u0435\u0439? \u041e \u0432\u044b\u0436\u0438\u0432\u0430\u043d\u0438\u0438 \u0442\u0440\u044d\u0432\u0435\u043b-\u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438, \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044f\u0445, \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u0445 \u0438 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435<\/a><\/li><li><a href=\"https:\/\/sense23.com\/post\/kak-postroit-ustojchivuyu-biznes-model-dlya-b2b-kompanii-na-primere-miro\">\u041a\u0430\u043a \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0443\u044e \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c \u0434\u043b\u044f b2b-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 Miro<\/a><\/li><li><a href=\"https:\/\/sense23.com\/podcast\/make-sense-38-ob-auditorii-ekonomike-biznes-modelyah-i-osobennostyah-rosta-platform-s-alekseem-zhurboj\">\u041f\u043e\u0434\u043a\u0430\u0441\u0442 make sense \u043e\u0431 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435, \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044f\u0445 \u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445 \u0440\u043e\u0441\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0441 \u0410\u043b\u0435\u043a\u0441\u0435\u0435\u043c \u0416\u0443\u0440\u0431\u043e\u0439<\/a><\/li><li><a href=\"https:\/\/sense23.com\/podcast\/make-sense-201-o-poiske-i-podhodah-k-product-market-fit-v-situatsii-neopredelennosti-indikatorah-uspeha-i-tsennosti\">\u041f\u043e\u0434\u043a\u0430\u0441\u0442 make sense \u043e \u043f\u043e\u0438\u0441\u043a\u0435 \u0438 \u043f\u043e\u0434\u0445\u043e\u0434\u0430\u0445 \u043a Product\/Market Fit \u0432 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u043d\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0430\u0445 \u0443\u0441\u043f\u0435\u0445\u0430 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438<\/a><\/li><li><a href=\"https:\/\/sense23.com\/podcast\/make-sense-202-o-frejmvorke-po-proverke-product-market-fit-proksi-metrikah-vybore-kanalov-privlecheniya-i-oprosah\">\u041f\u043e\u0434\u043a\u0430\u0441\u0442 make sense \u043e \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u0435 \u043f\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0435 Product\/Market Fit, \u043f\u0440\u043e\u043a\u0441\u0438-\u043c\u0435\u0442\u0440\u0438\u043a\u0430\u0445, \u0432\u044b\u0431\u043e\u0440\u0435 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0438 \u043e\u043f\u0440\u043e\u0441\u0430\u0445<\/a><\/li><li><a href=\"https:\/\/sense23.com\/academy\/video\/usilenie-konkurentosposobnosti-biznes-modeli-s-pomoshhyu-strategicheskogo-upravleniya-resursami-britanskaya-vysshaya-shkola-dizajna-mgu-im-lomonosova-andrej-purtov\/\">\u0423\u0441\u0438\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438<\/a> (\u0410\u043d\u0434\u0440\u0435\u0439 \u041f\u0443\u0440\u0442\u043e\u0432)<\/li><li><a href=\"https:\/\/sense23.com\/academy\/video\/pochemu-moya-monetizacziya-ne-rabotaet-lingualeo-vladimir-aleshin\/\">\u041f\u043e\u0447\u0435\u043c\u0443 \u043c\u043e\u044f \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?<\/a> (\u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0410\u043b\u0435\u0448\u0438\u043d)<\/li><li><a href=\"https:\/\/sense23.com\/academy\/video\/3-neudachnye-popytki-smeny-monetizaczii-takov-put-evgenij-nekrasov\/\">3 \u043d\u0435\u0443\u0434\u0430\u0447\u043d\u044b\u0435 \u043f\u043e\u043f\u044b\u0442\u043a\u0438 \u0441\u043c\u0435\u043d\u044b \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438. \u0422\u0430\u043a\u043e\u0432 \u043f\u0443\u0442\u044c<\/a> (\u0415\u0432\u0433\u0435\u043d\u0438\u0439 \u041d\u0435\u043a\u0440\u0430\u0441\u043e\u0432)<\/li><li><a href=\"https:\/\/sense23.com\/academy\/video\/value-based-pricing-kak-naznachat-czeny-ottalkivayas-ot-czennosti-a-ne-ot-sebestoimosti-nezavisimyj-orgkonsultant-dmitrij-lazarev\/\">Value based pricing. \u041a\u0430\u043a \u043d\u0430\u0437\u043d\u0430\u0447\u0430\u0442\u044c \u0446\u0435\u043d\u044b, \u043e\u0442\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044f\u0441\u044c \u043e\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0430 \u043d\u0435 \u043e\u0442 \u0441\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438<\/a> (\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041b\u0430\u0437\u0430\u0440\u0435\u0432)<\/li><li><a href=\"https:\/\/sense23.com\/academy\/video\/kak-podnyat-srednij-chek-i-odnovremenno-uvelichit-konversiyu-adv-launchpad-nikita-yurev\/\">\u041a\u0430\u043a \u043f\u043e\u0434\u043d\u044f\u0442\u044c \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e<\/a> (\u041d\u0438\u043a\u0438\u0442\u0430 \u042e\u0440\u044c\u0435\u0432)<\/li><li><a href=\"https:\/\/sense23.com\/podcast\/make-sense-182-o-vybore-modeli-monetizatsii-otlichii-tseny-i-tsennosti-i-opredelenii-optimalnoj-stoimosti-produkta\">\u041f\u043e\u0434\u043a\u0430\u0441\u0442 make sense \u043e \u0432\u044b\u0431\u043e\u0440\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438, \u043e\u0442\u043b\u0438\u0447\u0438\u0438 \u0446\u0435\u043d\u044b \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0438 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/a><\/li><li><a href=\"https:\/\/sense23.com\/post\/model-monetizatsii-menyaem-i-deshevo-testiruem-novuyu\">\u041c\u043e\u0434\u0435\u043b\u044c \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438: \u043c\u0435\u043d\u044f\u0435\u043c \u0438 \u0434\u0435\u0448\u0435\u0432\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u043c \u043d\u043e\u0432\u0443\u044e<\/a><\/li><li><a href=\"https:\/\/sense23.com\/podcast\/make-sense-160-o-sozdanii-biznes-planov-podhodah-bottom-up-i-top-down-i-dereve-metrik-s-arseniem-petrinym\">\u041f\u043e\u0434\u043a\u0430\u0441\u0442 make sense \u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043b\u0430\u043d\u043e\u0432, \u043f\u043e\u0434\u0445\u043e\u0434\u0430\u0445 bottom-up \u0438 top-down \u0438 \u0434\u0435\u0440\u0435\u0432\u0435 \u043c\u0435\u0442\u0440\u0438\u043a \u0441 \u0410\u0440\u0441\u0435\u043d\u0438\u0435\u043c \u041f\u0435\u0442\u0440\u0438\u043d\u044b\u043c<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u044d\u0442\u043e\u043c \u043c\u043e\u0434\u0443\u043b\u0435 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043f\u043e \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044f\u043c.<\/p>\n","protected":false},"author":2281,"featured_media":27265,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"mtag":[779,750],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode\/27329"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/episode"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/2281"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=27329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/27265"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=27329"}],"wp:term":[{"taxonomy":"mtag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/mtag?post=27329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}