{"id":28060,"date":"2022-08-31T14:57:21","date_gmt":"2022-08-31T11:57:21","guid":{"rendered":"https:\/\/sense23.com\/academy\/?post_type=episode&#038;p=28060"},"modified":"2022-08-31T15:07:11","modified_gmt":"2022-08-31T12:07:11","slug":"strategiya-platform-i-ekosistem-dopolnitelnye-materialy","status":"publish","type":"episode","link":"https:\/\/sense23.com\/academy\/module\/strategiya-platform-i-ekosistem-dopolnitelnye-materialy\/","title":{"rendered":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0438 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c: \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b"},"content":{"rendered":"\n<p>\u0412 \u044d\u0442\u043e\u043c \u043c\u043e\u0434\u0443\u043b\u0435 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0443 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u044b\u043c \u0438 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c.<\/p>\n\n\n\n<h2>\u0427\u0442\u043e \u0447\u0438\u0442\u0430\u0442\u044c \u0438 \u0441\u043b\u0443\u0448\u0430\u0442\u044c<\/h2>\n\n\n\n<ul><li>Telegram-\u043a\u0430\u043d\u0430\u043b \u0410\u043b\u0435\u043a\u0441\u0435\u044f \u0416\u0443\u0440\u0431\u044b&nbsp;<a href=\"https:\/\/t.me\/simplestupid\">\u00abKeep it simple, Stupid!\u00bb<\/a><\/li><\/ul>\n\n\n\n<h3>\u041f\u043e\u0434\u043a\u0430\u0441\u0442\u044b make sense<\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/sense23.com\/podcast\/17-o-produktah-vnutri-sushhestvuyushhih-ekosistem-i-vovlechenii-lyudej-s-kirillom-chuvakovym-cpo-v-gosu-ai\">make sense #17: \u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445 \u0432\u043d\u0443\u0442\u0440\u0438 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0438 \u043b\u044e\u0434\u0435\u0439 \u0441 \u041a\u0438\u0440\u0438\u043b\u043b\u043e\u043c \u0427\u0443\u0432\u0430\u043a\u043e\u0432\u044b\u043c, CPO, GOSU.AI<\/a><\/li><li><a href=\"https:\/\/sense23.com\/podcast\/make-sense-38-ob-auditorii-ekonomike-biznes-modelyah-i-osobennostyah-rosta-platform-s-alekseem-zhurboj\">make sense #38: \u043e\u0431 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435, \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044f\u0445 \u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445 \u0440\u043e\u0441\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c \u0441 \u0410\u043b\u0435\u043a\u0441\u0435\u0435\u043c \u0416\u0443\u0440\u0431\u043e\u0439, Chief Product Officer, \u00ab\u0411\u0435\u0440\u0443\u00bb<\/a><\/li><\/ul>\n\n\n\n<h3>\u041a\u043d\u0438\u0433\u0438 \u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445<\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.amazon.com\/Platform-Revolution-Networked-Markets-Transforming\/dp\/0393354350\/ref=sr_1_1?keywords=platforms+book&amp;qid=1560242492&amp;s=gateway&amp;sr=8-1\">\u00abPlatform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You\u00bb<\/a>,&nbsp;Geoffrey G. Parker,&nbsp;Marshall W. Van Alstyne,&nbsp;Sangeet Paul Choudary<\/li><li><a href=\"https:\/\/www.amazon.com\/Modern-Monopolies-Dominate-Century-Economy\/dp\/1250091896\/ref=sr_1_1?crid=ZQO9ZO9CQCDN&amp;keywords=modern+monopolies&amp;qid=1560242556&amp;s=gateway&amp;sprefix=modern+mo%2Caps%2C246&amp;sr=8-1\">\u00abModern Monopolies: What It Takes to Dominate the 21st Century Economy\u00bb<\/a>,&nbsp;Alex Moazed,&nbsp;Nicholas L. Johnson<\/li><\/ul>\n\n\n\n<h3>\u0421\u0442\u0430\u0442\u044c\u0438<\/h3>\n\n\n\n<p><strong>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.applicoinc.com\/blog\/core-transaction-platforms-facilitate-exchange\/\">The Core Transaction: How Platforms Facilitate Exchange<\/a><\/li><li><a href=\"https:\/\/www.applicoinc.com\/blog\/what-is-a-platform-business-model\/\">Platform Business Model \u2013 Definition | What is it? | Explanation<\/a><\/li><li><a href=\"https:\/\/www.applicoinc.com\/blog\/platform-vs-linear-business-models-101\/\">Platform vs. Linear: Business Models 101<\/a><\/li><li><a href=\"https:\/\/www.applicoinc.com\/blog\/four-core-functions-platform\/\">Four Core Functions of a Platform<\/a><\/li><li><a href=\"https:\/\/www.applicoinc.com\/blog\/value-digital-transformation-isnt-tech\/\">The Value of Digital Transformation: How Investors Evaluate \u201cTech\u201d<\/a><\/li><li><a href=\"https:\/\/www.applicoinc.com\/category\/platform-innovation\/\">Platform Innovation<\/a><\/li><li><a href=\"http:\/\/platformthinkinglabs.com\/library\/\">Pipes to platforms<\/a><\/li><\/ul>\n\n\n\n<p><strong>\u0421\u0435\u0442\u0435\u0432\u044b\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u044b<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/sovman.ru\/article\/7601\/\">\u0422\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044b \u043a \u043e\u0446\u0435\u043d\u043a\u0435 \u0441\u0435\u0442\u0435\u0432\u044b\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u043e\u0432&nbsp;<\/a><\/li><li><a href=\"http:\/\/newbranding.ru\/articles\/net-effect\">7 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0430<\/a><\/li><li><a href=\"https:\/\/www.nfx.com\/post\/network-effects-bible#multi-tenanting\">Multi-tenanting<\/a><\/li><li><a href=\"https:\/\/www.nfx.com\/post\/network-effects-manual\">The Network Effects Manual: 13 Different Network Effects (and\u2008counting)<\/a><\/li><li><a href=\"https:\/\/www.nfx.com\/post\/network-effects-bible\">Nerwork Effects Bible<\/a><\/li><li><a href=\"https:\/\/applicoinc.com\/blog\/lack-network-effects-killed-color-app\/\">Why A Lack of Network Effects Killed The Color App<\/a><\/li><li><a href=\"https:\/\/www.nfx.com\/post\/defensibility-most-value-for-founders\">Defensibility Adds the Most Value for Founders<\/a><\/li><\/ul>\n\n\n\n<p><strong>\u0420\u044b\u043d\u043e\u0447\u043d\u044b\u0435 \u0441\u0435\u0442\u0438<\/strong><\/p>\n\n\n\n<ul><li><a href=\"http:\/\/cdixon.org\/2015\/01\/31\/come-for-the-tool-stay-for-the-network\/\">Come for the tool, stay for the network<\/a><\/li><li><a href=\"https:\/\/www.nfx.com\/post\/10-years-about-market-networks\">The Next 10 Years Will Be About \u201cMarket Networks\u201d<\/a><\/li><li><a href=\"https:\/\/www.applicoinc.com\/blog\/build-two-sided-marketplace\/\">5 Steps to Build a Successful Two-Sided Marketplace Platform<\/a><\/li><li><a href=\"https:\/\/medium.com\/believing\/accelerating-growth-key-strategies-for-scaling-atwo-sided-marketplace-74fc770f4b94\">Accelerating Growth: Key Strategies for Scaling a Two-sided Marketplace<\/a><\/li><li><a href=\"https:\/\/medium.com\/point-nine-news\/an-overview-of-the-growing-saas-enabledmarketplace-ecosystem-b4f5314356e5\">An overview of the Growing \u201cSaaS Enabled Marketplace\u201d Ecosystem<\/a><\/li><li><a href=\"https:\/\/medium.com\/point-nine-news\/why-platforms-might-want-to-welcomeregulators-32ba9a9a9167\">Why Platforms might want to welcome Regulators<\/a><\/li><li><a href=\"https:\/\/www.nfx.com\/post\/fintech-enabled-marketplaces\">The Next Frontier for 2-Sided Marketplaces: How Fintech Will Unlock Enormous Value<\/a><\/li><\/ul>\n\n\n\n<p><strong>\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043a\u0443\u0440\u0438\u0446\u044b \u0438 \u044f\u0439\u0446\u0430 (\u043a\u043e\u0433\u043e \u043f\u0435\u0440\u0432\u044b\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u2014 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438\u043b\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439)<\/strong><\/p>\n\n\n\n<ul><li><a href=\"http:\/\/www.huffingtonpost.com\/alex-moazed\/7-strategies-for-solving-_b_6809384.html\">7 Strategies for Solving the Chicken and Egg Problem as a Startup<\/a><\/li><li><a href=\"https:\/\/www.applicoinc.com\/blog\/overcoming-chicken-egg-problem\/\">Overcoming the Chicken-and-Egg Problem<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u044d\u0442\u043e\u043c \u043c\u043e\u0434\u0443\u043b\u0435 \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043f\u043e\u0434\u0431\u043e\u0440\u043a\u0443 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u043f\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\u043d\u043d\u044b\u043c \u0438 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c. \u0427\u0442\u043e \u0447\u0438\u0442\u0430\u0442\u044c \u0438 \u0441\u043b\u0443\u0448\u0430\u0442\u044c Telegram-\u043a\u0430\u043d\u0430\u043b \u0410\u043b\u0435\u043a\u0441\u0435\u044f \u0416\u0443\u0440\u0431\u044b&nbsp;\u00abKeep<\/p>\n","protected":false},"author":2281,"featured_media":28048,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"mtag":[750],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode\/28060"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/episode"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/episode"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/2281"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=28060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/28048"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=28060"}],"wp:term":[{"taxonomy":"mtag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/mtag?post=28060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}