{"id":23022,"date":"2021-11-07T21:50:03","date_gmt":"2021-11-07T18:50:03","guid":{"rendered":"http:\/\/sense23.com\/academy\/?post_type=tv_show&#038;p=23022"},"modified":"2022-01-25T08:31:50","modified_gmt":"2022-01-25T05:31:50","slug":"kak-provesti-validnyj-a-b-test","status":"publish","type":"tv_show","link":"https:\/\/sense23.com\/academy\/course\/kak-provesti-validnyj-a-b-test\/","title":{"rendered":"\u041a\u0430\u043a \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0432\u0430\u043b\u0438\u0434\u043d\u044b\u0439 \ufeffA\/B-\u0442\u0435\u0441\u0442: \u0434\u0438\u0437\u0430\u0439\u043d, \u0437\u0430\u043f\u0443\u0441\u043a \u0438 \u0430\u043d\u0430\u043b\u0438\u0437"},"content":{"rendered":"\n<p>\u041c\u0438\u043a\u0440\u043e\u043a\u0443\u0440\u0441 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043d\u0430\u0443\u0447\u0438\u0442\u044c\u0441\u044f: \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0444\u0438\u0447\u0438, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435, \u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0438&nbsp;\u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c A\/B \u0442\u0435\u0441\u0442\u044b, \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u044c \u0441&nbsp;\u043f\u043e\u043c\u043e\u0449\u044c\u044e Python, Google Colab \u0438&nbsp;\u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n\n\n\n<h2>\u041f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u0442\u0435\u043b\u0438<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"http:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image2-20.png\" alt=\"\" class=\"wp-image-22898\" width=\"250\" srcset=\"https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image2-20.png 485w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image2-20-298x300.png 298w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image2-20-150x150.png 150w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image2-20-24x24.png 24w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image2-20-36x36.png 36w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image2-20-48x48.png 48w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image2-20-100x100.png 100w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p><strong>\u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0411\u0430\u044f\u043d\u0434\u0438\u043d<\/strong><\/p>\n\n\n\n<p>Head of&nbsp;education Skypro<\/p>\n\n\n\n<p>\u0417\u0430\u043d\u0438\u043c\u0430\u043b\u0441\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u043e\u043d\u043d\u044b\u0445 \u0432\u043e\u0440\u043e\u043d\u043e\u043a, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0435\u0439 \u043f\u0440\u043e\u0434\u0430\u0436, \u0432\u0435\u0440\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0435\u0439 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u0432&nbsp;\u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445 \u0438&nbsp;\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430\u0445. \u0427\u0438\u0442\u0430\u0435\u0442 \u043b\u0435\u043a\u0446\u0438\u0438 \u043f\u043e&nbsp;\u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435 \u0432&nbsp;\u00ab\u041d\u0435\u0442\u043e\u043b\u043e\u0433\u0438\u0438\u00bb, \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0435\u0442 \u043d\u0430&nbsp;\u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0438\u044f\u0445.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"http:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image-114.png\" alt=\"\" class=\"wp-image-22897\" width=\"250\" srcset=\"https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image-114.png 485w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image-114-300x300.png 300w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image-114-150x150.png 150w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image-114-24x24.png 24w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image-114-36x36.png 36w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image-114-48x48.png 48w, https:\/\/sense23.com\/academy\/wp-content\/uploads\/2021\/10\/image-114-100x100.png 100w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p><strong>\u0428\u0430\u0433\u0430\u043d\u0435 \u041c\u0438\u0440\u0437\u043e\u044f\u043d<\/strong><\/p>\n\n\n\n<p>Product Analytics Lead \u0432 Sbermarket<\/p>\n\n\n\n<p>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0432&nbsp;\u0421\u0431\u0435\u0440\u041c\u0430\u0440\u043a\u0435\u0442, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0434\u0438\u0437\u0430\u0439\u043d\u043e\u043c \u043c\u0435\u0442\u0440\u0438\u043a \u0438&nbsp;\u0441\u043e\u0431\u044b\u0442\u0438\u0439 \u0434\u043b\u044f&nbsp;\u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043d\u0430&nbsp;\u0441\u0430\u0439\u0442\u0435 \u0438&nbsp;\u0432&nbsp;\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u043e\u0446\u0435\u043d\u043a\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437. \u0412&nbsp;\u043f\u0440\u043e\u0448\u043b\u043e\u043c&nbsp;\u2014 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a \u0432&nbsp;Skyeng \u0438&nbsp;product manager \u0432&nbsp;\u041c\u0435\u0442\u0430.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2><strong>\u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u043c\u0438\u043a\u0440\u043e\u043a\u0443\u0440\u0441\u0430<\/strong><\/h2>\n\n\n\n<ol><li><a rel=\"noreferrer noopener\" href=\"http:\/\/sense23.com\/academy\/module\/dlya-chego-i-gde-ispolzuyut-a-b-testy\/\" target=\"_blank\">\u0414\u043b\u044f \u0447\u0435\u0433\u043e \u0438 \u0433\u0434\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 A\/B-\u0442\u0435\u0441\u0442\u044b<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/sense23.com\/academy\/module\/kak-sproektirovat-a-b-test\/\" target=\"_blank\">\u041a\u0430\u043a \u0441\u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c A\/B-\u0442\u0435\u0441\u0442<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/sense23.com\/academy\/module\/a-a-i-a-a-b-testy\/\" target=\"_blank\">A\/A- \u0438 A\/A\/B-\u0442\u0435\u0441\u0442\u044b<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/sense23.com\/academy\/module\/monitoring-testa-i-problema-podglyadyvaniya\/\" target=\"_blank\">\u041c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0442\u0435\u0441\u0442\u0430 \u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043f\u043e\u0434\u0433\u043b\u044f\u0434\u044b\u0432\u0430\u043d\u0438\u044f<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/sense23.com\/academy\/module\/analiz-rezultatov-a-b-testa\/\" target=\"_blank\">\u0410\u043d\u0430\u043b\u0438\u0437 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 A\/B-\u0442\u0435\u0441\u0442\u0430<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/sense23.com\/academy\/module\/prinyatie-reshenij-na-osnove-a-b-testa\/\" target=\"_blank\">\u041f\u0440\u0438\u043d\u044f\u0442\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 A\/B-\u0442\u0435\u0441\u0442\u0430<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/sense23.com\/academy\/module\/raskatka-gipotezy-i-obratnye-testy\/\" target=\"_blank\">\u0420\u0430\u0441\u043a\u0430\u0442\u043a\u0430 \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u044b \u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u044b\u0435 \u0442\u0435\u0441\u0442\u044b<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/sense23.com\/academy\/module\/qa-po-a-b-testam\/\" target=\"_blank\">Q&amp;A \u043f\u043e A\/B-\u0442\u0435\u0441\u0442\u0430\u043c<\/a><\/li><li><a href=\"http:\/\/sense23.com\/academy\/module\/proektirovanie-a-b-testov-dopolnitelnye-materialy-glossarij-zadaniya-dlya-samostoyatelnoj-raboty\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438 \u0437\u0430\u0434\u0430\u043d\u0438\u044f \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b<\/a><\/li><\/ol>\n\n\n\n<h2><strong>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043c\u0438\u043a\u0440\u043e\u043a\u0443\u0440\u0441\u044b<\/strong><\/h2>\n\n\n\n<p>\u041d\u0430\u0448\u0438 \u043c\u0438\u043a\u0440\u043e\u043a\u0443\u0440\u0441\u044b \u2014 \u044d\u0442\u043e \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0437\u0430 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0447\u0430\u0441\u043e\u0432 \u043f\u0440\u043e\u043a\u0430\u0447\u0430\u0442\u044c\u0441\u044f \u0432 \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u0442\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430. \u041a\u0430\u0436\u0434\u044b\u0439 \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0438\u0437 \u043a\u043e\u043c\u043f\u0430\u043a\u0442\u043d\u044b\u0445 \u043c\u043e\u0434\u0443\u043b\u0435\u0439 \u0441 \u0442\u0435\u043e\u0440\u0438\u0435\u0439, \u0441\u043f\u0438\u0441\u043a\u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432, \u0433\u043b\u043e\u0441\u0441\u0430\u0440\u0438\u044f \u0438 \u0437\u0430\u0434\u0430\u043d\u0438\u0439 \u0434\u043b\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b. \u0412\u0438\u0434\u0435\u043e \u0438 \u0442\u0435\u043a\u0441\u0442\u044b \u043d\u0435 \u0434\u0443\u0431\u043b\u0438\u0440\u0443\u044e\u0442, \u0430 \u0434\u043e\u043f\u043e\u043b\u043d\u044f\u044e\u0442 \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0430, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c, \u043d\u043e \u0438 \u0447\u0438\u0442\u0430\u0442\u044c \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u0438\u043a\u0440\u043e\u043a\u0443\u0440\u0441 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043d\u0430\u0443\u0447\u0438\u0442\u044c\u0441\u044f: \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0444\u0438\u0447\u0438, \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435, \u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0438&nbsp;\u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u044c A\/B \u0442\u0435\u0441\u0442\u044b, \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u043e\u0441\u0442\u044c \u0441&nbsp;\u043f\u043e\u043c\u043e\u0449\u044c\u044e Python, Google Colab \u0438&nbsp;\u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438,<\/p>\n","protected":false},"author":2281,"featured_media":22947,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"tv_show_genre":[],"tv_show_tag":[],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/tv_show\/23022"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/tv_show"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/tv_show"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/2281"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=23022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/22947"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=23022"}],"wp:term":[{"taxonomy":"tv_show_genre","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/tv_show_genre?post=23022"},{"taxonomy":"tv_show_tag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/tv_show_tag?post=23022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}