{"id":20242,"date":"2021-07-29T09:59:26","date_gmt":"2021-07-29T06:59:26","guid":{"rendered":"https:\/\/sense23.com\/academy\/?post_type=video&#038;p=20242"},"modified":"2022-01-31T14:35:24","modified_gmt":"2022-01-31T11:35:24","slug":"master-klass-strategii-prinyatiya-produktovyh-reshenij-na-osnove-cjm-nikita-efimov","status":"publish","type":"video","link":"https:\/\/sense23.com\/academy\/video\/master-klass-strategii-prinyatiya-produktovyh-reshenij-na-osnove-cjm-nikita-efimov\/","title":{"rendered":"\u041c\u0430\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0441. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 CJM (\u041d\u0438\u043a\u0438\u0442\u0430 \u0415\u0444\u0438\u043c\u043e\u0432)"},"content":{"rendered":"\n<p>\u042d\u043a\u0441\u043f\u0435\u0440\u0442: \u041d\u0438\u043a\u0438\u0442\u0430 \u0415\u0444\u0438\u043c\u043e\u0432, CPO,&nbsp;<strong>UXPressia Academy<\/strong>, \u0430\u0432\u0442\u043e\u0440 Feature Canvas<\/p>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0432\u043e\u043a\u0440\u0443\u0433 Customer Journey Map (CJM) \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0434\u0440\u0430\u0436\u0435\u043d\u0438\u044f. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0432 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435 CJM, \u0430 \u043f\u043e\u0442\u043e\u043c \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u044b\u0432\u0430\u044e\u0442\u0441\u044f, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435 \u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f. \u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u043c\u0430\u0441\u0442\u0435\u0440-\u043a\u043b\u0430\u0441\u0441\u0430 \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0445 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 CJM \u0434\u043b\u044f b2c \u0438 b2b.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u041c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438&nbsp;\u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438:<\/p>\n\n\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/19Xejx21QnSB61whL75EEheMOrY4tt_Yv\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0441&nbsp;\u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441&nbsp;CJM<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/uxpressia.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0411\u043b\u043e\u0433 \u0438 \u043c\u0435\u0440\u043e\u043f\u0440\u0438\u044f\u0442\u0438\u044f&nbsp;Uxpressia.com&nbsp;\u043e Customer Experience<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/4WNonMlmSnQ\" target=\"_blank\" rel=\"noreferrer noopener\">\u0417\u0430\u043f\u0438\u0441\u044c \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u0430 ProductSense \u0441 \u041d\u0438\u043a\u0438\u0442\u043e\u0439 \u0415\u0444\u0438\u043c\u043e\u0432\u044b\u043c: \u00ab\u041f\u043e\u0447\u0435\u043c\u0443 CJM-\u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u043f\u0440\u043e\u0432\u0430\u043b\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0438 \u043a\u0430\u043a \u044d\u0442\u043e\u0433\u043e \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c?\u00bb<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/copylove.medium.com\/customer-journey-map-8a5ac61d6b5e\" target=\"_blank\" rel=\"noreferrer noopener\">\u0413\u0430\u0439\u0434 \u043f\u043e CJM \u0410\u043b\u0435\u043a\u0441\u0435\u044f \u041a\u043e\u043f\u044b\u043b\u043e\u0432\u0430<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/mrresearch.ru\/knowledge\" data-type=\"URL\" data-id=\"https:\/\/mrresearch.ru\/knowledge\" target=\"_blank\" rel=\"noreferrer noopener\">\u0411\u043b\u043e\u0433 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u041c\u0430\u043a\u0441\u0438\u043c\u0430 \u041c\u0430\u0440\u0430\u0442\u043e\u0432\u0438\u0447\u0430 \u0438\u00a0\u0414\u0430\u0440\u044c\u0438 \u0420\u043e\u043c\u0430\u043d\u043e\u0432\u0441\u043a\u043e\u0439<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u042d\u043a\u0441\u043f\u0435\u0440\u0442: \u041d\u0438\u043a\u0438\u0442\u0430 \u0415\u0444\u0438\u043c\u043e\u0432, CPO,&nbsp;UXPressia Academy, \u0430\u0432\u0442\u043e\u0440 Feature Canvas \u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u0432\u043e\u043a\u0440\u0443\u0433 Customer Journey Map (CJM) \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0440\u0430\u0437\u0434\u0440\u0430\u0436\u0435\u043d\u0438\u044f.<\/p>\n","protected":false},"author":2352,"featured_media":21465,"comment_status":"open","ping_status":"closed","template":"","meta":[],"video_cat":[643,661,645,647],"video_tag":[737,732],"video_oleg-rostovskij":[],"video_test":[],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video\/20242"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/2352"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=20242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/21465"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=20242"}],"wp:term":[{"taxonomy":"video_cat","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_cat?post=20242"},{"taxonomy":"video_tag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_tag?post=20242"},{"taxonomy":"video_oleg-rostovskij","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_oleg-rostovskij?post=20242"},{"taxonomy":"video_test","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_test?post=20242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}