{"id":32973,"date":"2024-09-21T22:05:36","date_gmt":"2024-09-21T19:05:36","guid":{"rendered":"https:\/\/sense23.com\/academy\/?post_type=video&#038;p=32973"},"modified":"2024-09-25T04:55:52","modified_gmt":"2024-09-25T01:55:52","slug":"chto-nado-znat-prodaktu-chtoby-stat-biznes-liderom-dmitrij-pavlov","status":"publish","type":"video","link":"https:\/\/sense23.com\/academy\/video\/chto-nado-znat-prodaktu-chtoby-stat-biznes-liderom-dmitrij-pavlov\/","title":{"rendered":"\u0427\u0442\u043e \u043d\u0430\u0434\u043e \u0437\u043d\u0430\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0443, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u043b\u0438\u0434\u0435\u0440\u043e\u043c? (\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041f\u0430\u0432\u043b\u043e\u0432)"},"content":{"rendered":"\n<p>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041f\u0430\u0432\u043b\u043e\u0432, Chief Product Officer, Deputy CIO, Dodo Brands<\/p>\n\n\n\n<p><strong>\u042f \u043f\u0440\u043e\u0448\u0451\u043b \u043d\u043e\u0432\u044b\u0439 \u043a\u0443\u0440\u0441 \u043f\u043e JTBD \u0438 \u043a\u0430\u0441\u0434\u0435\u0432\u0443, \u043f\u043e\u0447\u0435\u043c\u0443 \u044f \u0435\u0449\u0451 \u043d\u0435 \u0421\u0415\u041e? \u0410 \u0435\u0449\u0451 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u043b 10 \u0433\u0438\u043f\u043e\u0442\u0435\u0437, \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043a\u0443\u0447\u0443 \u0434\u0435\u043d\u0435\u0433 \u0438 \u0442\u043e\u0447\u043d\u043e \u0437\u043d\u0430\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u0432 \u043a\u0430\u0436\u0434\u044b\u0439 \u0448\u0430\u0433 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. \u0421\u043e\u0431\u0440\u0430\u043b \u0432\u0441\u0435 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442\u044b \u043f\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u043c\u0438, \u0434\u0430\u0436\u0435 PSM \u0438 PSPO \u0435\u0441\u0442\u044c. \u0410 \u043f\u0440\u043e\u043c\u043e\u0443\u0442\u044f\u0442 \u0432\u043e\u043d \u0442\u043e\u0433\u043e \u043c\u0430\u043b\u044c\u0447\u0438\u043a\u0430 \u0438\u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041f\u043e\u0447\u0435\u043c\u0443 \u0442\u0430\u043a\u0430\u044f \u043d\u0435\u0441\u043f\u0440\u0430\u0432\u0435\u0434\u043b\u0438\u0432\u043e\u0441\u0442\u044c?<\/strong><\/p>\n\n\n\n<p>\u0417\u043d\u0430\u043a\u043e\u043c\u0430\u044f \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f? \u0411\u0430\u0437\u0430 \u0438 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u0438 \u0435\u0441\u0442\u044c, \u0430 \u0440\u043e\u0441\u0442\u0430 \u043d\u0435\u0442. \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0432\u043c\u0435\u0441\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u0430 \u043a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0430 \u0431\u0438\u0437\u043d\u0435\u0441.<\/p>\n\n\n\n<p><strong>\u041d\u0430 \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0438 \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0414\u043e\u0434\u043e \u043f\u043e\u043a\u0430\u0436\u0443:<\/strong><\/p>\n\n\n\n<ul><li>\u0413\u0434\u0435 \u0437\u0430\u0440\u044b\u0442 \u043a\u0432\u0430\u043d\u0442\u043e\u0432\u044b\u0439 \u0441\u043a\u0430\u0447\u043e\u043a \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430, \u043d\u0430 \u0447\u0442\u043e \u0441\u043c\u043e\u0442\u0440\u0438\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u043a\u0430\u043a \u043d\u0430\u0443\u0447\u0438\u0442\u044c\u0441\u044f \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u0441 \u043d\u0438\u043c \u043d\u0430 \u043e\u0434\u043d\u043e\u043c \u044f\u0437\u044b\u043a\u0435;<\/li><li>\u041f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c P&amp;L \u0438 EBITDA \u0441\u0432\u043e\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430;<\/li><li>\u0417\u0430\u0447\u0435\u043c \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u0442\u044c\u0441\u044f \u0432 CAPEX, OPEX, Margin \u0438 headcount;<\/li><li>\u0418 \u043a\u0430\u043a, \u0432 \u043a\u043e\u043d\u0446\u0435 \u043a\u043e\u043d\u0446\u043e\u0432, \u0432\u044b\u0440\u0430\u0441\u0442\u0438 \u0432 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0438 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/li><\/ul>\n\n\n\n<p><strong>\u0414\u043e\u043a\u043b\u0430\u0434 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043b\u0435\u0437\u0435\u043d:<\/strong><\/p>\n\n\n\n<ul><li>\u041e\u043f\u044b\u0442\u043d\u044b\u043c \u043f\u0440\u043e\u0434\u0430\u043a\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u044f\u0442 \u0440\u0430\u0441\u0442\u0438 \u0432 \u043b\u0438\u0434\u043e\u0432;<\/li><li>\u041b\u0438\u0434\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u044f\u0442 \u0440\u0430\u0441\u0442\u0438 \u0432 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432 \u043f\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443;<\/li><li>\u041b\u0438\u0434\u0435\u0440\u0430\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<p><a href=\"https:\/\/docs.yandex.ru\/docs\/view?url=ya-disk-public%3A%2F%2FKagFGVWTSyTasE1WbNpHLu5SfVCzoY4YTqnpvYOB1LcbUo%2BFrhGc5CmHkgiv9L4LRmR%2F0fePyGwwW%2FWKW0%2FCEA%3D%3D%3A%2F\u041f\u0430\u0432\u043b\u043e\u0432_\u0414\u043c\u0438\u0442\u0440\u0438\u0439_\u0427\u0442\u043e%20\u043d\u0430\u0434\u043e%20\u0437\u043d\u0430\u0442\u044c%20\u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0443%2C%20\u0447\u0442\u043e\u0431\u044b%20\u0441\u0442\u0430\u0442\u044c%20\u0431\u0438\u0437\u043d\u0435\u0441-\u043b\u0438\u0434\u0435\u0440\u043e\u043c.pdf&amp;name=\u041f\u0430\u0432\u043b\u043e\u0432_\u0414\u043c\u0438\u0442\u0440\u0438\u0439_\u0427\u0442\u043e%20\u043d\u0430\u0434\u043e%20\u0437\u043d\u0430\u0442\u044c%20\u043f\u0440\u043e\u0434\u0430\u043a\u0442\u0443%2C%20\u0447\u0442\u043e\u0431\u044b%20\u0441\u0442\u0430\u0442\u044c%20\u0431\u0438\u0437\u043d\u0435\u0441-\u043b\u0438\u0434\u0435\u0440\u043e\u043c.pdf&amp;nosw=1\">\u041f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0432\u044b\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u044f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u041f\u0430\u0432\u043b\u043e\u0432, Chief Product Officer, Deputy CIO, Dodo Brands \u042f \u043f\u0440\u043e\u0448\u0451\u043b \u043d\u043e\u0432\u044b\u0439 \u043a\u0443\u0440\u0441 \u043f\u043e JTBD \u0438 \u043a\u0430\u0441\u0434\u0435\u0432\u0443, \u043f\u043e\u0447\u0435\u043c\u0443 \u044f \u0435\u0449\u0451<\/p>\n","protected":false},"author":13216,"featured_media":33327,"comment_status":"open","ping_status":"closed","template":"","meta":[],"video_cat":[790],"video_tag":[788],"video_oleg-rostovskij":[],"video_test":[],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video\/32973"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/13216"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=32973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/33327"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=32973"}],"wp:term":[{"taxonomy":"video_cat","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_cat?post=32973"},{"taxonomy":"video_tag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_tag?post=32973"},{"taxonomy":"video_oleg-rostovskij","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_oleg-rostovskij?post=32973"},{"taxonomy":"video_test","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_test?post=32973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}