{"id":6178,"date":"2020-03-17T22:11:29","date_gmt":"2020-03-17T19:11:29","guid":{"rendered":"http:\/\/sense23.com\/academy\/video\/how-to-break-through-the-international-market-to-learn-build-a-product-businesses-want-highlights-lean-b2b-etienne-garbugli\/"},"modified":"2020-03-17T22:11:29","modified_gmt":"2020-03-17T19:11:29","slug":"how-to-break-through-the-international-market-to-learn-build-a-product-businesses-want-highlights-lean-b2b-etienne-garbugli","status":"publish","type":"video","link":"https:\/\/sense23.com\/academy\/video\/how-to-break-through-the-international-market-to-learn-build-a-product-businesses-want-highlights-lean-b2b-etienne-garbugli\/","title":{"rendered":"How to Break Through the International Market to Learn & Build a Product Businesses Want (Highlights, Lean B2B, Etienne Garbugli)"},"content":{"rendered":"\n

Entrepreneurs and product teams face significant challenges when they attempt to break out of the Belarusian market:<\/p>\n\n\n\n

  1. There’s the physical distance with some of the highest-spending markets<\/li>
  2. There’s cultural, linguistic, and time zone differences<\/li>
  3. Their networks don’t naturally connect them to the opportunities<\/li>
  4. They often need to get comfortable working in a second (or third) language<\/li>
  5. It’s harder to build trust and credibility at a distance<\/li><\/ol>\n\n\n\n

    During this masterclass, Etienne Garbugli, author of Lean B2B, will show participants how to overcome those challenges to truly learn from prospects, validate a product, and then, eventually, grow sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Entrepreneurs and product teams face significant challenges when they attempt to break out of the Belarusian market: There’s the physical<\/p>\n","protected":false},"author":1,"featured_media":245,"comment_status":"open","ping_status":"closed","template":"","meta":[],"video_cat":[652],"video_tag":[649],"video_oleg-rostovskij":[],"video_test":[],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video\/6178"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=6178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=6178"}],"wp:term":[{"taxonomy":"video_cat","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_cat?post=6178"},{"taxonomy":"video_tag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_tag?post=6178"},{"taxonomy":"video_oleg-rostovskij","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_oleg-rostovskij?post=6178"},{"taxonomy":"video_test","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_test?post=6178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}