{"id":6203,"date":"2020-03-17T22:12:15","date_gmt":"2020-03-17T19:12:15","guid":{"rendered":"http:\/\/sense23.com\/academy\/video\/informed-by-data-driven-by-empathy-booking-pedro-marques\/"},"modified":"2020-03-17T22:12:15","modified_gmt":"2020-03-17T19:12:15","slug":"informed-by-data-driven-by-empathy-booking-pedro-marques","status":"publish","type":"video","link":"https:\/\/sense23.com\/academy\/video\/informed-by-data-driven-by-empathy-booking-pedro-marques\/","title":{"rendered":"Informed by data, Driven by Empathy (Booking, Pedro Marques)"},"content":{"rendered":"\n<p>\n\n220 countries, 50 currencies, 43 languages. How do we design Booking.com? Quantitative and qualitative data are a core part of our process when designing in such scale. In this talk I&#8217;ll walk you trough how we, designers, work and how you can implement some of our techniques into your product\/organization.<\/p>\n\n\n\n<p>Startups: I&#8217;ll show how quick, easy and cheap is to get insightful data from User Research and use it in combination with quantitative data in order to have a higher success rate and don&#8217;t burn thought development time and money.<\/p>\n\n\n\n<p>Medium\/Big Companies: Even at the scale of serving, literally, the entire world it is easy to empower and provide the right tools to your design\/research team so they can do the right thing, without compromising velocity.<\/p>\n\n\n\n<p>In a nutshell: Cheap and fast research methods, Painting the full picture with quantitative and qualitative research, and measuring the outcomes of the solution, a run drought the &#8220;How, what and why&#8221; methodology.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>220 countries, 50 currencies, 43 languages. How do we design Booking.com? Quantitative and qualitative data are a core part of<\/p>\n","protected":false},"author":1,"featured_media":632,"comment_status":"open","ping_status":"closed","template":"","meta":[],"video_cat":[643,644,645],"video_tag":[649],"video_oleg-rostovskij":[],"video_test":[],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video\/6203"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=6203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/632"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=6203"}],"wp:term":[{"taxonomy":"video_cat","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_cat?post=6203"},{"taxonomy":"video_tag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_tag?post=6203"},{"taxonomy":"video_oleg-rostovskij","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_oleg-rostovskij?post=6203"},{"taxonomy":"video_test","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_test?post=6203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}