{"id":6265,"date":"2020-03-17T22:13:44","date_gmt":"2020-03-17T19:13:44","guid":{"rendered":"http:\/\/sense23.com\/academy\/video\/qualitative-quantitative-analytics-how-to-discover-hidden-product-insights-appsee-john-sela\/"},"modified":"2020-03-17T22:13:44","modified_gmt":"2020-03-17T19:13:44","slug":"qualitative-quantitative-analytics-how-to-discover-hidden-product-insights-appsee-john-sela","status":"publish","type":"video","link":"https:\/\/sense23.com\/academy\/video\/qualitative-quantitative-analytics-how-to-discover-hidden-product-insights-appsee-john-sela\/","title":{"rendered":"Qualitative + Quantitative Analytics: How to discover hidden product insights (AppSee, John Sela)"},"content":{"rendered":"\n<p>\n\nAs product managers, we use at least one product analytics tool. But does the data in front of us actually help our decision-making process? Unfortunately, we often find ourselves spending more time than necessary trying to understand the data.<\/p>\n\n\n\n<p>In this practical session, John we&#8217;ll discuss how you can use an effective combination of quantitative and qualitative analytics to achieve powerful knowledge on your desktop and\/or mobile product. He&#8217;ll discuss today&#8217;s new product cycle, efficient workflows, and hands-on use cases\/examples that have worked for top brands such as eBay, Starbucks, and Kayak.<\/p>\n\n\n\n<p>You will see first-hand how by using these two powerful tools together you can save time, make better data-driven decisions, advance your understanding of your users, and increase conversions.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As product managers, we use at least one product analytics tool. But does the data in front of us actually<\/p>\n","protected":false},"author":1,"featured_media":690,"comment_status":"open","ping_status":"closed","template":"","meta":[],"video_cat":[643],"video_tag":[649],"video_oleg-rostovskij":[],"video_test":[],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video\/6265"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=6265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/690"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=6265"}],"wp:term":[{"taxonomy":"video_cat","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_cat?post=6265"},{"taxonomy":"video_tag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_tag?post=6265"},{"taxonomy":"video_oleg-rostovskij","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_oleg-rostovskij?post=6265"},{"taxonomy":"video_test","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_test?post=6265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}