{"id":6361,"date":"2020-03-17T22:14:42","date_gmt":"2020-03-17T19:14:42","guid":{"rendered":"http:\/\/sense23.com\/academy\/video\/how-to-break-through-the-international-market-to-learn-build-a-product-businesses-want-highlights-etienne-garbugli\/"},"modified":"2020-03-17T22:14:42","modified_gmt":"2020-03-17T19:14:42","slug":"how-to-break-through-the-international-market-to-learn-build-a-product-businesses-want-highlights-etienne-garbugli","status":"publish","type":"video","link":"https:\/\/sense23.com\/academy\/video\/how-to-break-through-the-international-market-to-learn-build-a-product-businesses-want-highlights-etienne-garbugli\/","title":{"rendered":"How to Break Through the International Market to Learn &#038; Build a Product Businesses Want (Highlights, Etienne Garbugli)"},"content":{"rendered":"\n<p>Entrepreneurs and product teams face significant challenges when they attempt to break out of the Belarusian market:<\/p>\n\n\n\n<ol><li>There&#8217;s the physical distance with some of the highest-spending markets&nbsp;<\/li><li>There&#8217;s cultural, linguistic, and time zone differences&nbsp;<\/li><li>Their networks don&#8217;t naturally connect them to the opportunities&nbsp;<\/li><li>They often need to get comfortable working in a second (or third) language&nbsp;<\/li><li>It&#8217;s harder to build trust and credibility at a distance&nbsp;<\/li><\/ol>\n\n\n\n<p>During this masterclass, Etienne Garbugli, author of Lean B2B, will show participants how to overcome those challenges to truly learn from prospects, validate a product, and then, eventually, grow sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneurs and product teams face significant challenges when they attempt to break out of the Belarusian market: There&#8217;s the physical<\/p>\n","protected":false},"author":1,"featured_media":1146,"comment_status":"open","ping_status":"closed","template":"","meta":[],"video_cat":[643,665],"video_tag":[649],"video_oleg-rostovskij":[],"video_test":[],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video\/6361"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=6361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/1146"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=6361"}],"wp:term":[{"taxonomy":"video_cat","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_cat?post=6361"},{"taxonomy":"video_tag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_tag?post=6361"},{"taxonomy":"video_oleg-rostovskij","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_oleg-rostovskij?post=6361"},{"taxonomy":"video_test","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_test?post=6361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}