{"id":6831,"date":"2020-04-16T06:02:17","date_gmt":"2020-04-16T03:02:17","guid":{"rendered":"https:\/\/sense23.com\/academy\/?post_type=video&#038;p=6831"},"modified":"2020-04-18T17:19:58","modified_gmt":"2020-04-18T14:19:58","slug":"razvitie-produkta-sozdanie-strategicheskogo-konkurentnogo-preimushhestva","status":"publish","type":"video","link":"https:\/\/sense23.com\/academy\/video\/razvitie-produkta-sozdanie-strategicheskogo-konkurentnogo-preimushhestva\/","title":{"rendered":"\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430."},"content":{"rendered":"\n<p>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 &#8211; &#8220;Customer Decision Map&#8221; \u041c\u043e\u0434\u0435\u043b\u044c \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c &#8211; \u0423\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 Features \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u0430\u044f \u041a\u0430\u043d\u043e \u043c\u043e\u0434\u0435\u043b\u044c) &#8211; \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u0438 \u043a\u0438\u043b\u043b\u0435\u0440 \u0444\u0438\u0447\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (Spike model) \u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043a\u0430\u043d\u0432\u0430 (\u0413\u043e\u043b\u0443\u0431\u044b\u0435 \u0438 \u043a\u0440\u0430\u0441\u043d\u044b\u0435 \u043e\u043a\u0435\u0430\u043d\u044b) &#8211; \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b, \u0437\u0440\u0435\u043b\u043e\u0441\u0442\u044c \u0440\u044b\u043d\u043a\u0430 \u0438 feature discovery process &#8211; \u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0438\u043b\u0438 \u043c\u0435\u0442\u0440\u0438\u043a\u0438?   \u041a\u0430\u043a \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u0443 \u043d\u0430\u0434 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439? &#8211; \u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u043d\u0430\u0434 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0441\u0435\u0441\u0441\u0438\u044f; &#8211; \u0417\u0430\u0447\u0435\u043c \u0438 \u043a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Product Strategy Review; &#8211; \u0422\u0440\u0435\u043a\u0435\u0440\u044b, \u043c\u0435\u043d\u0442\u043e\u0440\u044b, \u044d\u0434\u0432\u0430\u0439\u0437\u0435\u0440\u044b, \u0444\u0430\u0441\u0438\u043b\u0438\u0442\u0430\u0442\u043e\u0440\u044b \u0438 \u043a\u0430\u043a \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043e\u0442 \u043d\u0438\u0445 \u043f\u043e\u043b\u044c\u0437\u0443.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 &#8211; &#8220;Customer Decision Map&#8221; \u041c\u043e\u0434\u0435\u043b\u044c \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043c &#8211; \u0423\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 Features \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 (\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u0430\u044f<\/p>\n","protected":false},"author":1257,"featured_media":6934,"comment_status":"open","ping_status":"closed","template":"","meta":[],"video_cat":[708],"video_tag":[711,732],"video_oleg-rostovskij":[],"video_test":[],"_links":{"self":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video\/6831"}],"collection":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/users\/1257"}],"replies":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/comments?post=6831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media\/6934"}],"wp:attachment":[{"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/media?parent=6831"}],"wp:term":[{"taxonomy":"video_cat","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_cat?post=6831"},{"taxonomy":"video_tag","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_tag?post=6831"},{"taxonomy":"video_oleg-rostovskij","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_oleg-rostovskij?post=6831"},{"taxonomy":"video_test","embeddable":true,"href":"https:\/\/sense23.com\/academy\/wp-json\/wp\/v2\/video_test?post=6831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}