Мастер-класс. Нужен ли вашему продукту искусственный интеллект? (Михаил Войтко)

</p> </div> <div class="summary entry-summary"> <h1 class="single-video__title entry-title">Мастер-класс. Нужен ли вашему продукту искусственный интеллект? (Михаил Войтко)</h1><div class="single-video__meta"><span class="video_author">by <strong>pozdnyakov</strong></span><span class="video_posted_on">published on 21.09.2025</span></div><div class="single-video__actions-bar"> <div class="video-actions--link_add-to-playlist dropdown"> <a class="dropdown-toggle" href="https://sense23.com/academy/video/master-klass-nuzhen-li-vashemu-produktu-iskusstvennyj-intellekt-mihail-vojtko/" data-toggle="dropdown">Добавить в плейлист</a> <div class="dropdown-menu"> <a class="login-link" href="https://sense23.com/academy/my-account-page/video-playlists/">Sign in to add this video to a playlist.</a> </div> </div> <div class="wpulike wpulike-default " ><div class="wp_ulike_general_class wp_ulike_is_not_liked"><button type="button" aria-label="Like Button" data-ulike-id="34810" data-ulike-nonce="a6e7ab4642" data-ulike-type="post" data-ulike-template="wpulike-default" data-ulike-display-likers="" data-ulike-likers-style="popover" class="wp_ulike_btn wp_ulike_put_image wp_post_btn_34810"></button><span class="count-box">0</span> </div></div> </div> <div class="single-video__description"> <div> <p>AI-продакт, Альфа-Банк</p> <p><strong>Что будет</strong></p> <p>Топы требуют AI-disruption, а вы не знаете, куда прикрутить ChatGPT? Все коллеги уже сделали чат-боты с ИИ, а вы еще не поняли ценность моделей классификации? Изобилие моделей, платных API и open-source-инструментов затрудняет выбор подходящих решений для продукта.</p> <p>Пользователи консервативны, плохо меняют свои привычки и не знают, где в своей жизни и клиентском пути им может помочь очередной раскрученный инструмент. На фоне растущего хайпа появляются требования от акционеров, стейкхолдеров и руководителей, а также опасения не успеть за новой технологической революцией.</p> <p>На мастер-классе мы изучим ваш продукт и определим, где и какие инструменты искусственного интеллекта помогут добиться значимого прироста в KPI. Рассмотрим классические модели (классификация, регрессия, деревья и бустинги) и модный сейчас Gen-AI, ведь далеко не везде необходимо внедрять виртуальных ассистентов на базе GPT.</p> <p><span style="text-decoration: underline;">В рамках мастер-класса:</span></p> <ul><li>Кратко изучим теорию — какие модели и подходы существуют, а также рассмотрим фреймворк определения ИИ-инструментов для продукта.</li><li>Посмотрим на опыте из финтеха, ИТ-компаний, e-commerce множество кейсов интеграции ИИ из работы с GigaChat и другими моделями.</li><li>Разберем 4 демокейса и после попрактикуемся в группах на кейсах участников, где по фреймворку выберем подходящий ИИ-инструмент для решения продуктовой задачи, рассчитаем ожидаемый финансовый эффект и оценим его реалистичность.</li><li>На выходе — конкретный инструмент под задачу, требования к данным и Excel-файл с расчетом потенциальной финансовой эффективности.</li></ul> <p>По итогу участники получат метод решения конкретной бизнес-продуктовой задачи с помощью классических и генеративных инструментов искусственного интеллекта.</p> <p><span style="text-decoration: underline;">Кому будет полезно:</span></p> <ul><li>Middle- и Senior-менеджерам продуктов, которые ищут точки развития для своего продукта в использовании инструментов искусственного интеллекта.</li><li>Продуктовым маркетологам и аналитикам, желающим расширить знания о моделях ИИ.</li><li>Корпоративным и стартап-специалистам, которые уже пробовали ИИ-модели, но не получили быстрых результатов.</li></ul> <p>P. S. Для получения максимальной пользы необходимы базовые знания в управлении данными и понимание моделей ИИ.</p> <p><a href="https://disk.360.yandex.ru/i/XtM_1Gjvh-YL9Q" data-type="URL" data-id="https://disk.360.yandex.ru/i/XtM_1Gjvh-YL9Q">Презентация мастер-класса</a></p> </div> </div> <div class="video__sharing vodi-sharing"></div> <div class="single-video__comments-link"> <span class="single-video__comments-link__inner"><a href="https://sense23.com/academy/video/master-klass-nuzhen-li-vashemu-produktu-iskusstvennyj-intellekt-mihail-vojtko/#respond">Leave a comment</a></span> </div> </div> </div><div class="single-video__sidebar column"> <div class="single-video__prev-next-videos"> <div class="single-video__prev-next-videos--flex-header"> <h2 class="single-video__prev-next-videos--title">Смотреть дальше</h2> </div> <div class="single-video__prev-next-videos--content" data-simplebar> <div class="masvideos masvideos-videos "><div class="videos columns-6"><div class="videos__inner"><div class="post-34809 video type-video status-publish has-post-thumbnail hentry video_cat-user-experience-and-research video_cat-razvitie-sushhestvuyushhego-produkta video_tag-productsense25"> <div class="video__container"><div class="video__poster"><a href="https://sense23.com/academy/video/master-klass-ot-fichi-k-produktu-formiruem-czennostnoe-predlozhenie-s-kotorym-smogut-rabotat-vse-otdely-mihail-rudenko/" class="masvideos-LoopVideo-link masvideos-loop-video__link video__link"><img width="480" height="270" src="https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-480x270.jpg" class="video__poster--image" alt="" loading="lazy" data-gallery-images="[]" srcset="https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-480x270.jpg 480w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-300x169.jpg 300w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-1024x576.jpg 1024w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-768x432.jpg 768w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-1536x864.jpg 1536w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-640x360.jpg 640w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-120x67.jpg 120w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-24x14.jpg 24w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-36x20.jpg 36w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25-48x27.jpg 48w, https://sense23.com/academy/wp-content/uploads/2025/09/rudenko_mihail_titulnik_ps25.jpg 1920w" sizes="(max-width: 480px) 100vw, 480px" /></a></div></div><div class="video__body"><div class="video__info"><div class="video__info--head"><a href="https://sense23.com/academy/video/master-klass-ot-fichi-k-produktu-formiruem-czennostnoe-predlozhenie-s-kotorym-smogut-rabotat-vse-otdely-mihail-rudenko/" class="masvideos-LoopVideo-link masvideos-loop-video__link video__link"><h3 class="masvideos-loop-video__title video__title">Мастер-класс. 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