Мастер-класс. Поддержи мой пивот: как генерировать новые идеи для продуктов, даже если вы совсем не творческий человек (Татьяна Сущенко)

</p> </div> <div class="summary entry-summary"> <h1 class="single-video__title entry-title">Мастер-класс. Поддержи мой пивот: как генерировать новые идеи для продуктов, даже если вы совсем не творческий человек (Татьяна Сущенко)</h1><div class="single-video__meta"><span class="video_author">by <strong>pozdnyakov</strong></span><span class="video_posted_on">published on 21.09.2025</span></div><div class="single-video__actions-bar"> <div class="video-actions--link_add-to-playlist dropdown"> <a class="dropdown-toggle" href="https://sense23.com/academy/video/master-klass-podderzhi-moj-pivot-kak-generirovat-novye-idei-dlya-produktov-dazhe-esli-vy-sovsem-ne-tvorcheskij-chelovek-tatyana-sushhenko/" data-toggle="dropdown">Добавить в плейлист</a> <div class="dropdown-menu"> <a class="login-link" href="https://sense23.com/academy/my-account-page/video-playlists/">Sign in to add this video to a playlist.</a> </div> </div> <div class="wpulike wpulike-default " ><div class="wp_ulike_general_class wp_ulike_is_not_liked"><button type="button" aria-label="Like Button" data-ulike-id="34814" data-ulike-nonce="d400ec48db" data-ulike-type="post" data-ulike-template="wpulike-default" data-ulike-display-likers="" data-ulike-likers-style="popover" class="wp_ulike_btn wp_ulike_put_image wp_post_btn_34814"></button><span class="count-box">0</span> </div></div> </div> <div class="single-video__description"> <div> <p>Senior Product Manager, Rusprofile</p> <p><strong>Что будет</strong></p> <p>Часть ежедневной работы менеджера продуктов — генерировать идеи. Кажется, что это легко и ненапряжно, пока не попробуешь сделать это сам.</p> <p>Попробуйте придумать 10 прорывных идей для решения конкретной задачи, когда у вас в работе уже 3 фичи, на контроле 4 исследования и 6 A/B-тестов, и про все это нужно регулярно отчитываться. Без идей — никуда. А вдохновение не приходит. Было?</p> <p>К счастью, научиться стабильно генерировать идеи можно — и можно делать это весело. На мастер-классе вы освоите техники пивота и научитесь находить идеи для чего угодно. В основе — проверенные временем техники синектики и фреймворк SCAMPER.</p> <p><span style="text-decoration: underline;">На мастер-классе вы:</span></p> <ul><li>Потренируетесь придумывать идеи по заданным сценариям и посоревнуетесь с другими группами в генерации идей с помощью фреймворка.</li><li>Научитесь генерировать инновационные идеи, даже если не чувствуете себя творческими или у вас нет сил на креатив.</li><li>Если принесете на игру свой продукт или фичу, пивот которых нужно сделать, получите втрое больше пользы.</li></ul> <p><span style="text-decoration: underline;">Кому будет полезно:</span></p> <ul><li>Middle- и Senior-менеджерам продуктов, которые хотят генерировать прорывные идеи, но вдохновение не приходит.</li><li>Проджект-менеджерам, которым часто не хватает новых идей.</li><li>Владельцам продукта, которым нужно сделать пивот и взглянуть на продукт с другой стороны.</li></ul> <p><a href="https://disk.360.yandex.ru/i/gcovYWxX3MEwfQ" data-type="URL" data-id="https://disk.360.yandex.ru/i/gcovYWxX3MEwfQ">Презентация мастер-класса</a></p> </div> </div> <div class="video__sharing vodi-sharing"></div> <div class="single-video__comments-link"> <span class="single-video__comments-link__inner"><a href="https://sense23.com/academy/video/master-klass-podderzhi-moj-pivot-kak-generirovat-novye-idei-dlya-produktov-dazhe-esli-vy-sovsem-ne-tvorcheskij-chelovek-tatyana-sushhenko/#respond">Leave a comment</a></span> </div> </div> </div><div class="single-video__sidebar column"> <div class="single-video__prev-next-videos"> <div class="single-video__prev-next-videos--flex-header"> <h2 class="single-video__prev-next-videos--title">Смотреть дальше</h2> </div> <div class="single-video__prev-next-videos--content" data-simplebar> <div class="masvideos masvideos-videos "><div class="videos columns-6"><div class="videos__inner"><div class="post-34813 video type-video status-publish has-post-thumbnail hentry video_cat-lichnaya-effektivnost-i-samorazvitie video_cat-samorazvitie video_tag-productsense25"> <div class="video__container"><div class="video__poster"><a href="https://sense23.com/academy/video/master-klass-lichnaya-strategiya-kak-perestat-byt-effektivnym-tolko-dlya-kompanii-oleg-pashukevich/" class="masvideos-LoopVideo-link masvideos-loop-video__link video__link"><img width="480" height="270" src="https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-480x270.jpg" class="video__poster--image" alt="" loading="lazy" data-gallery-images="[]" srcset="https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-480x270.jpg 480w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-300x169.jpg 300w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-1024x576.jpg 1024w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-768x432.jpg 768w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-1536x864.jpg 1536w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-640x360.jpg 640w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-120x67.jpg 120w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-24x14.jpg 24w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-36x20.jpg 36w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25-48x27.jpg 48w, https://sense23.com/academy/wp-content/uploads/2025/09/pashukevich_oleg_titulnik_ps25.jpg 1920w" sizes="(max-width: 480px) 100vw, 480px" /></a></div></div><div class="video__body"><div class="video__info"><div class="video__info--head"><a href="https://sense23.com/academy/video/master-klass-lichnaya-strategiya-kak-perestat-byt-effektivnym-tolko-dlya-kompanii-oleg-pashukevich/" class="masvideos-LoopVideo-link masvideos-loop-video__link video__link"><h3 class="masvideos-loop-video__title video__title">Мастер-класс. 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