How to Break Through the International Market to Learn & Build a Product Businesses Want (Highlights, Lean B2B, Etienne Garbugli)

by ageev@productsense.iopublished on 17.03.2020

Entrepreneurs and product teams face significant challenges when they attempt to break out of the Belarusian market:

  1. There’s the physical distance with some of the highest-spending markets
  2. There’s cultural, linguistic, and time zone differences
  3. Their networks don’t naturally connect them to the opportunities
  4. They often need to get comfortable working in a second (or third) language
  5. It’s harder to build trust and credibility at a distance

During this masterclass, Etienne Garbugli, author of Lean B2B, will show participants how to overcome those challenges to truly learn from prospects, validate a product, and then, eventually, grow sales.

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