Unusual stories of scalable customer learning (The mom test, Rob Fitzpatrick)

As new product teams begin to grow beyond 20 or 30 people, it’s common for the decision-makers to lose the first-hand customer understanding which helped them to succeed in the first place.

In this talk, Rob Fitpatrick, author of The Mom Test, will share some behind-the-scenes stories of some creative and brilliant solutions that entrepreneurs and project leads have used to continue learning from conversations, even as the team sizes and management requirements increase.