How to Break Through the International Market to Learn & Build a Product Businesses Want (Highlights, Lean B2B, Etienne Garbugli)

Entrepreneurs and product teams face significant challenges when they attempt to break out of the Belarusian market:

1. There’s the physical distance with some of the highest-spending markets
2. There’s cultural, linguistic, and time zone differences
3. Their networks don’t naturally connect them to the opportunities
4. They often need to get comfortable working in a second (or third) language
5. It’s harder to build trust and credibility at a distance

During this masterclass, Etienne Garbugli, author of Lean B2B, will show participants how to overcome those challenges to truly learn from prospects, validate a product, and then, eventually, grow sales.