Launching products in new markets: How Singaporean Wego became the biggest travel brand in Saudi Arabia (Wego.com, Анна Трушкина)

Only six years ago no one at Singaporean travel marketplace Wego could speak Arabic let alone know what is Haram or Halal.

Nowadays Wego has 10M MAU who are young, mobile, with high disposable income, live in the Gulf countries, and skewed to last-minute trip planning. Well localised product, launched in Saudi Arabia at the right time, on the right platform was the key to success.
I will share our product localisation journey, and deep dive into topics like what RTL is, why product localisation goes way beyond content translation, and what you need to drop when localising your product for the Middle East (a zip code field, for example).